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asana.com homepage teardown: 67/100

Asana's pivot to agentic AI creates buzzword confusion and fragmented hero sections that overshadow its core project management value.

We ran asana.com through PageCritic's landing page audit. It scored 67/100, #10 of the 11 B2B landing page examples we scored (average 69) and #53 of all 70 homepages in our ranked list. Its strongest area is Design (78), and its weakest is SEO basics (55).

Audited on 2026-10-18 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and asana.com didn't ask for this review. The page may have changed since.

Scores

Area	asana.com	B2B average
Overall	67	69
Clarity	58	68
Value prop	64	70
CTA	70	70
Trust	62	79
Design	78	78
Mobile	72	67
SEO basics	55	72

Top 3 issues, with fixes

1. Abstract, buzzword-heavy hero copy obscures core functionality

Desktop uses 'Supercharge your teams with AI' and mobile uses 'The OS for human-agent teams'. Phrases like 'Orchestrated execution across humans, agents, and systems' sound like enterprise IT jargon and fail to tell a first-time visitor what the software actually organizes.

Fix: Ground the headline in work outcomes: pair the AI teammate capability with tangible project delivery (e.g., 'Project management built for teams and AI agents').

2. Fragmented desktop hero creates double headlines and visual confusion

Desktop stacks two separate headline/content blocks above the fold: the centered 'Supercharge your teams with AI' banner with departmental pills, immediately followed by a left-aligned sub-hero 'Stop chasing. Start deciding.' This fractures user attention and dilutes the CTA.

Fix: Consolidate into a single cohesive hero section: integrate the departmental switcher directly beneath a unified headline and keep the CTA above the fold.

3. Severe page bloat and slow initial load speed

The page logged an 8,776 ms load time with 185 images and 90 images missing alt attributes, creating significant bounce risk for paid and mobile traffic.

Fix: Lazy-load interactive agent cards below the fold, compress WebP assets, and add descriptive alt tags to all 90 unlabelled images.

What the asana.com homepage does well

One-click Google and Microsoft sign-up buttons drastically reduce onboarding friction.
Visual execution and aesthetic polish are high-grade, conveying modern enterprise capability.
Clear separation of pre-built agent skill cards lower down on the page grounds the AI concept in concrete tasks.

See the full free report for asana.com, with the desktop and mobile screenshots we judged →

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