59 Landing Page Examples, Scored and Ranked

Galleries of landing page examples show you what looks good. They don't tell you what converts or what each page still gets wrong. So we ran 59 homepages from six kinds of companies through PageCritic, the same audit anyone can run for free, and ranked them. Every page gets an overall conversion score and 7 sub-scores, and each name links to its full free report with the screenshots we judged.

Audited in 2026-10. Scores are an AI's opinion of conversion best practices, based on desktop and mobile screenshots plus the page's HTML. They aren't measured conversion rates, and these companies didn't ask for a review. Pages change often.

Where would your page rank? Get the same score, sub-scores and top 3 fixes for your landing page, free, in about a minute.

The short version

Scores ran from 54–82, average 69. The top three: supabase.com (82), stripe.com (81), tally.so (81). No page scored 90+, and every one had at least three fixable issues.
Weakest area overall: Mobile (64), then SEO basics (68). Strongest: Design (78). Good design is common, but it doesn't make up for a vague headline or a buried call to action.
Headlines are too vague. On 40 of 59 pages (68%), the headline was one of the top 3 issues: it names a category or a slogan instead of saying what the product does and for whom.
The call to action needs work. On 34 of 59 pages (58%), the primary button had a top-3 issue: weak copy, poor contrast, too many choices, or no reassurance (free trial, no card, cancel anytime) next to it.
Mobile is an afterthought. On 26 of 59 pages (44%), a mobile layout problem made the top 3: stacked heroes, wrapped badges or content pushed far down.
Proof stays below the fold. On 18 of 59 pages (31%), missing social proof on the first screen was one of the top 3 issues, even where the company has plenty of customers to quote further down.

By category

Each category has its own page with every page's biggest issue, the suggested fix and what it does well.

Category	Pages	Avg score	Best	Weakest area
SaaS	11	73	supabase.com (82)	Mobile (65)
Indie	10	70	tally.so (81)	SEO basics (67)
AI	9	72	synthesia.io (78)	Mobile (66)
Dev tool	9	70	sentry.io (74)	Mobile (63)
Ecommerce	9	62	gymshark.com (68)	Mobile (51)
B2B	11	69	ramp.com (73)	Mobile (67)

We also scored 14 SaaS pricing pages (Linear, Notion, Slack, Figma and more). They're a different kind of page, so they aren't in this ranking.

The full ranking

#	Page	Category	Score	Clarity	Value prop	CTA	Trust	Design	Mobile	SEO basics
1	supabase.com	SaaS	82	88	84	80	85	90	78	86
2	stripe.com	SaaS	81	78	86	76	96	94	72	75
3	tally.so	Indie	81	88	74	90	70	89	76	86
4	plausible.io	SaaS	78	88	82	80	72	85	74	86
5	synthesia.io	AI	78	84	76	80	88	85	74	62
6	notion.com	SaaS	76	72	78	81	92	89	68	62
7	cal.com	SaaS	76	74	70	86	82	88	72	65
8	resend.com	SaaS	76	84	78	72	68	88	70	78
9	cursor.com	AI	76	74	78	82	68	88	70	72
10	calendly.com	SaaS	74	78	76	72	65	82	60	75
11	senja.io	Indie	74	72	82	75	92	80	64	78
12	usefathom.com	Indie	74	82	78	71	86	79	74	80
13	replicate.com	AI	74	78	75	70	65	82	68	72
14	heygen.com	AI	74	72	76	70	68	82	64	86
15	sentry.io	Dev tool	74	76	72	70	75	82	68	85
16	render.com	Dev tool	74	76	78	82	75	72	68	65
17	elevenlabs.io	AI	73	68	74	67	75	86	72	70
18	ramp.com	B2B	73	68	74	76	86	84	70	80
19	zendesk.com	B2B	73	78	76	72	68	82	62	74
20	monday.com	B2B	73	68	72	76	88	85	62	60
21	transistor.fm	Indie	72	74	68	76	82	80	70	65
22	neon.tech	Dev tool	72	68	74	70	82	85	73	58
23	brex.com	B2B	72	70	68	72	75	88	78	70
24	loom.com	SaaS	71	74	68	78	70	82	60	75
25	netlify.com	Dev tool	71	68	72	78	70	74	64	82
26	clerk.com	Dev tool	71	82	78	54	85	88	62	60
27	raycast.com	Dev tool	71	72	75	64	68	88	63	76
28	rippling.com	B2B	71	68	72	69	88	82	64	80
29	intercom.com	B2B	71	82	78	66	74	84	64	76
30	vercel.com	SaaS	68	52	58	66	92	80	62	65
31	posthog.com	SaaS	68	62	70	65	84	64	52	75
32	carrd.co	Indie	68	75	72	65	55	82	74	60
33	nomadlist.com	Indie	68	64	72	78	75	60	58	70
34	jasper.ai	AI	68	66	71	64	58	82	63	74
35	fireflies.ai	AI	68	72	65	64	75	78	52	70
36	tailscale.com	Dev tool	68	62	70	65	85	74	50	78
37	gymshark.com	Ecommerce	68	72	70	62	78	82	54	58
38	bombas.com	Ecommerce	68	72	60	74	65	82	66	45
39	brooklinen.com	Ecommerce	68	74	70	62	65	82	52	69
40	awaytravel.com	Ecommerce	68	70	64	66	62	82	54	58
41	mercury.com	B2B	68	60	64	70	75	78	65	72
42	docusign.com	B2B	68	66	70	64	88	65	72	75
43	bannerbear.com	Indie	67	64	70	66	61	75	68	65
44	runwayml.com	AI	67	56	64	74	86	80	63	72
45	descript.com	AI	67	72	64	70	60	76	65	62
46	deel.com	B2B	67	74	70	61	82	78	60	85
47	asana.com	B2B	67	58	64	70	62	78	72	55
48	typefully.com	Indie	64	62	74	55	78	60	72	65
49	photoai.com	Indie	64	66	74	65	70	60	63	45
50	huel.com	Ecommerce	64	62	70	60	88	72	54	40
51	buttondown.com	Indie	63	58	67	56	65	72	68	55
52	retool.com	Dev tool	63	54	60	58	50	86	59	72
53	warp.dev	Dev tool	62	54	60	46	65	78	62	70
54	linear.app	SaaS	58	65	70	42	60	68	52	55
55	allbirds.com	Ecommerce	58	62	60	65	48	68	52	65
56	drinkolipop.com	Ecommerce	58	52	50	58	62	82	44	55
57	mailchimp.com	B2B	58	60	62	72	82	52	64	68
58	glossier.com	Ecommerce	54	58	65	52	68	50	42	38
59	liquiddeath.com	Ecommerce	54	50	62	58	65	55	42	38
	Average		69	69	71	69	74	78	64	68

Use these lessons on your own page

Start with the first screen: what belongs above the fold. Then test your headline in the free headline analyzer and your button text in the CTA checker, and check how you look in Google with the meta tag checker. For a full pass, work through the 30-point landing page checklist or the list of common landing page mistakes.

Get your page scored the same way.
Free score, 7 sub-scores and your top 3 issues, with desktop and mobile screenshots. The full report (all issues ranked by impact, headline and CTA rewrites, quick wins) is $19.