asana.com homepage teardown: 65/100

Landing page examples › B2B › asana.com

The hero leads with a slogan, "The OS for human-agent teams", and buries the offer, so a visitor cannot tell what Asana does or what they get before the sign-up form asks for an email.

We ran asana.com through PageCritic's landing page audit. It scored 65/100, #8 of the 11 B2B landing page examples we scored (average 70) and #51 of all 79 homepages in our ranked list. Its strongest area is Mobile (93), and its weakest is Clarity (45).

Audited on 2026-10-24 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and asana.com didn't ask for this review. The page may have changed since.

asana.com on desktop, as the audit saw it

Scores

Overall65 avg 70

Clarity45 avg 45

Value prop67 avg 66

CTA47 avg 61

Trust67 avg 90

Design70 avg 67

Mobile93 avg 93

Speed & SEO80 avg 77

Bar: asana.com. Tick: the B2B average.

Top 3 issues, with fixes

1. Headline is a slogan, not a result

"The OS for human-agent teams" names a category but promises no outcome. A visitor who doesn't already know what an 'OS for human-agent teams' means has no reason to keep reading.

Fix: Replace the slogan with a headline that states the result, for example "Get every launch done on time, with your team and your AI agents", and move "The OS for human-agent teams" into a smaller eyebrow line.

2. Product category is guessable, not stated

The hero never says Asana is project and work management software. 'Supercharge your teams to get things done' is generic enough to describe any productivity tool.

Fix: Make the subheadline say what the product is: "Asana is work management software that plans, tracks and automates projects for teams and AI agents."

3. Six competing buttons in the first screen

Products, Solutions, Learning & support, Pricing, language picker, Log in, Contact sales and Get started all sit above the form, so the single sign-up action has to compete with navigation and a second CTA.

Fix: Strip the header on the landing page down to logo and one 'Get started' button, and remove the 'Contact sales' link from the first screen so the sign-up form is the only primary action.

What the asana.com homepage does well

The headline is short at five words and set at about 102 px, so it is the first thing the eye lands on.
The 'Why projects slip when work is scattered' section names a concrete pain (tasks in spreadsheets, decisions in chat, files in email) that a project manager will recognise.
Social proof is placed high: '85% of Fortune 100 companies choose Asana' and a named executive quote give credibility early in the scroll.

See the full free report for asana.com, with the desktop and mobile screenshots we judged →

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