Landing page examples › B2B › docusign.com
docusign.com homepage teardown: 68/100
A high-authority brand page held back by an empty, illustration-free hero, low-contrast CTA styling, and conflicting value messaging between 'free e-sign' and enterprise agreement management.
We ran docusign.com through PageCritic's landing page audit. It scored 68/100, #8 of the 11 B2B landing page examples we scored (average 69) and #46 of all 70 homepages in our ranked list. Its strongest area is Trust (88), and its weakest is CTA (64).
Audited on 2026-10-18 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and docusign.com didn't ask for this review. The page may have changed since.
Scores
| Area | docusign.com | B2B average |
|---|---|---|
| Overall | 68 | 69 |
| Clarity | 66 | 68 |
| Value prop | 70 | 70 |
| CTA | 64 | 70 |
| Trust | 88 | 79 |
| Design | 65 | 78 |
| Mobile | 72 | 67 |
| SEO basics | 75 | 72 |
Top 3 issues, with fixes
1. Vast empty gradient with zero product context
The desktop hero is an expanse of plain purple background with centered text and no visual representation of the product, UI, AI features, or workflow interface, forcing users to imagine how the software actually works.
Fix: Split the hero into a two-column layout on desktop: value copy and email capture on the left, an interactive or animated product mockup of Docusign IAM/eSignature on the right.
2. Low CTA contrast and visual hierarchy clash
The primary inline submit button 'Get Started' is styled in dark navy against a deep royal purple gradient, making it blend into the background. Simultaneously, the header features competing buttons: 'CONTACT SALES', 'BUY NOW', and 'TRY FOR FREE'.
Fix: Restyle 'Get Started' with a high-contrast accent color (e.g., bright electric blue or crisp white with dark text) and reduce header clutter by subordinating 'BUY NOW' into pricing.
3. Premature legal consent text placed above the input field
Placing 'By clicking the Get Started button, you agree to Docusign's Terms & Conditions and Privacy Policy' directly above the email input creates legal friction before users even type their email address.
Fix: Relocate the terms & privacy disclaimer in 11px muted gray text directly beneath the 'Get Started' button or country dropdown.
What the docusign.com homepage does well
- Unrivaled brand authority supported by top-tier logos (Apple, Canva, Unilever, Santander) immediately establishes trust.
- Single-field email capture provides a low-friction entry point compared to multi-step lead forms.
- Prominent phone number ('Sales 1-877-720-2040') offers an instant high-intent escape hatch for enterprise buyers.
See the full free report for docusign.com, with the desktop and mobile screenshots we judged →
More B2B landing page teardowns
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See all of them, ranked, on the B2B landing page examples page, or browse all 84 teardowns.