Landing page examples › B2B › ramp.com

ramp.com homepage teardown: 73/100

A high-design fintech powerhouse currently handicapping its hero conversion with a gimmick celebrity stunt and an overused idiom headline.

We ran ramp.com through PageCritic's landing page audit. It scored 73/100, #1 of the 11 B2B landing page examples we scored (average 69) and #20 of all 70 homepages in our ranked list. Its strongest area is Trust (86), and its weakest is Clarity (68).

Audited on 2026-10-18 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and ramp.com didn't ask for this review. The page may have changed since.

Scores

Area	ramp.com	B2B average
Overall	73	69
Clarity	68	68
Value prop	74	70
CTA	76	70
Trust	86	79
Design	84	78
Mobile	70	67
SEO basics	80	72

Top 3 issues, with fixes

1. Celebrity PR gimmick crowds out the actual software above the fold

The Tony Hawk & Bam Margera cutout and explanatory modal ('Yes, that’s Tony Hawk. Or should we say Tony Stock?') hijack prime screen real estate, obscuring the product interface preview and distracting business decision-makers from evaluating Ramp's core platform.

Fix: Move PR and stunt campaigns to a dedicated banner, press release, or video section lower down, and restore a clear, interactive UI product tour or workflow animation in the hero spot.

2. Hero headline relies on a trite business cliché

'Time is money. Save both.' communicates zero category differentiation. A visitor scanning in 3 seconds cannot tell whether Ramp is an ERP, a credit card, productivity software, or an invoicing tool without reading the subheadline.

Fix: Rewrite the H1 to explicitly state Ramp's core proposition: e.g., 'Autonomous spend management and corporate cards, powered by AI.'

3. Hero CTA isolates enterprise buyers by pushing direct signup only

The hero input form offers only 'Get started for free'. Finance controllers and CFOs managing high-volume spend rarely self-serve onboarding directly from an email input without talking to sales or viewing a tailored product demo.

Fix: Add a secondary hero action button (e.g., 'Book a Demo' or 'Interactive Tour') directly alongside the email capture box, mirroring the dual options in the top navigation bar.

What the ramp.com homepage does well

High-contrast, brand-defining neon yellow CTA button ('Get started for free') draws natural visual focus.
Impressive proof volume (85,000+ companies and live counters of processed receipts/invoices) provides strong scale credibility.
The subheadline clearly consolidates the product pillars ('Cards, expenses, bill payments, and banking') in one sentence.

See the full free report for ramp.com, with the desktop and mobile screenshots we judged →

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