Landing page examples › Ecommerce › awaytravel.com
awaytravel.com homepage teardown: 68/100
High-fashion editorial aesthetic overrides product clarity, with mobile layout bugs and critical purchase assurances hidden below the fold.
We ran awaytravel.com through PageCritic's landing page audit. It scored 68/100, #4 of the 9 ecommerce landing page examples we scored (average 62) and #44 of all 70 homepages in our ranked list. Its strongest area is Design (82), and its weakest is Mobile (54).
Audited on 2026-10-18 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and awaytravel.com didn't ask for this review. The page may have changed since.
Scores
| Area | awaytravel.com | Ecommerce average |
|---|---|---|
| Overall | 68 | 62 |
| Clarity | 70 | 64 |
| Value prop | 64 | 63 |
| CTA | 66 | 62 |
| Trust | 62 | 67 |
| Design | 82 | 73 |
| Mobile | 54 | 51 |
| SEO basics | 58 | 52 |
Top 3 issues, with fixes
1. Mobile discount tab collides with the primary headline
On mobile, the sticky 'Get 10% off* →' tab overlaps directly onto 'MEET SERIES 3' and 'Luggage re-engineered from the wheels up.', rendering the brand's core launch headline illegible.
Fix: Reposition the 10% promo tab to a subtle bottom banner or delay its appearance, ensuring it never overlaps text within the hero viewport.
2. The hero product is lost in dark background shadows
The olive green Series 3 suitcase sits at knee level in a deep dark street shadow, drawing visitor attention entirely to the model's suit rather than the luggage features being promoted.
Fix: Increase contrast and lighting on the suitcase, or feature an inset callout detailing newly engineered components like StopLock™ brakes.
3. High-converting risk reducers are missing from the hero
Away's standout differentiators—'100-day trial' and 'LifetimeCare™ coverage'—are buried near the page footer instead of reassuring first-time buyers above the fold.
Fix: Add a crisp 3-pill trust bar directly beneath the hero CTA: '100-Day Risk-Free Trial | LifetimeCare™ Coverage | Free Shipping'.
What the awaytravel.com homepage does well
- Polished, aspirational editorial art direction matches Away's premium DTC brand positioning.
- Clear, cohesive headline hierarchy ('THE BEST, MADE BETTER' kicker down to the H1).
- Clean top navigation prioritizing top customer funnels: New Arrivals, Luggage, and Best Sellers.
See the full free report for awaytravel.com, with the desktop and mobile screenshots we judged →
More ecommerce landing page teardowns
- gymshark.com homepage: 68/100
- bombas.com homepage: 68/100
- brooklinen.com homepage: 68/100
- huel.com homepage: 64/100
- allbirds.com homepage: 58/100
- drinkolipop.com homepage: 58/100
See all of them, ranked, on the ecommerce landing page examples page, or browse all 84 teardowns.