Landing page examples › Ecommerce › brooklinen.com
brooklinen.com homepage teardown: 68/100
Brooklinen's strong brand aesthetic is diluted by competing promotional banners, low-converting vanity CTAs, and a mobile viewport consumed by stacked headers and a huge cookie modal.
We ran brooklinen.com through PageCritic's landing page audit. It scored 68/100, #3 of the 9 ecommerce landing page examples we scored (average 62) and #43 of all 70 homepages in our ranked list. Its strongest area is Design (82), and its weakest is Mobile (52).
Audited on 2026-10-18 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and brooklinen.com didn't ask for this review. The page may have changed since.
Scores
| Area | brooklinen.com | Ecommerce average |
|---|---|---|
| Overall | 68 | 62 |
| Clarity | 74 | 64 |
| Value prop | 70 | 63 |
| CTA | 62 | 62 |
| Trust | 65 | 67 |
| Design | 82 | 73 |
| Mobile | 52 | 51 |
| SEO basics | 69 | 52 |
Top 3 issues, with fixes
1. Mobile above-the-fold is completely choked by banner stacking and cookie consent
On mobile, users see an announcement bar, header bar, category pill scroll, a massive yellow Friends & Fam promo block, and a huge 3-button cookie drawer. The actual hero image, headline ('BEST. SHEETS. EVER.'), and core products are entirely pushed below the fold.
Fix: Condense the mobile cookie banner into a slim bottom bar, embed the promotional discount directly into the top utility bar, and show the primary hero image with actionable product cards within the first screen.
2. Competing CTAs divide user attention above the fold
A desktop user sees three disparate primary-styled buttons before scrolling: 'Shop the Sale' (yellow banner), 'Shop Sheets', and 'Explore the Campaign' (hero). 'Explore the Campaign' is an internal brand vanity link that siphons intent away from purchase.
Fix: Remove 'Explore the Campaign' completely. Establish one clear primary path (e.g., 'Shop Best-Selling Sheets — 20% Off') and one secondary path (e.g., 'Shop Bundles').
3. Massive social proof (175k+ reviews, 365-day guarantee) is buried deep down the page
Brooklinen's best conversion assets—'175k+ 5-Star Reviews' and '365-Day Happiness Guarantee'—sit below multiple product carousels. First-time buyers facing $150+ sheet sets need risk reversal immediately.
Fix: Add a micro trust bar directly below the hero headline or under the main CTA: '★ 4.8/5 from 175,000+ reviews | 365-Night Trial | Free US Shipping'.
What the brooklinen.com homepage does well
- High visual appeal with aspirational, editorial bed styling that feels premium and inviting.
- Clear fabric segmentation in the subcopy ('cool, crisp Classic Percale or soft, smooth Luxe Sheets').
- Strong discount hook with the 20% Friends & Family sitewide incentive prominent right at the top.
See the full free report for brooklinen.com, with the desktop and mobile screenshots we judged →
More ecommerce landing page teardowns
- gymshark.com homepage: 68/100
- bombas.com homepage: 68/100
- awaytravel.com homepage: 68/100
- huel.com homepage: 64/100
- allbirds.com homepage: 58/100
- drinkolipop.com homepage: 58/100
See all of them, ranked, on the ecommerce landing page examples page, or browse all 84 teardowns.