elevenlabs.io homepage teardown: 68/100

Landing page examples › AI › elevenlabs.io

The hero says "Bringing technology to life", a slogan that names no product, outcome or buyer, so visitors must scroll past 24 links and a voice-sample carousel to learn what ElevenLabs sells.

We ran elevenlabs.io through PageCritic's landing page audit. It scored 68/100, #6 of the 9 AI startup landing page examples we scored (average 70) and #42 of all 79 homepages in our ranked list. Its strongest area is Speed & SEO (90), and its weakest is Clarity (35).

Audited on 2026-10-24 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and elevenlabs.io didn't ask for this review. The page may have changed since.

elevenlabs.io on desktop, as the audit saw it

Scores

Overall68 avg 70

Clarity35 avg 52

Value prop67 avg 53

CTA67 avg 75

Trust87 avg 88

Design60 avg 61

Mobile87 avg 90

Speed & SEO90 avg 80

Bar: elevenlabs.io. Tick: the AI average.

Top 3 issues, with fixes

1. Headline is a slogan, not a result

"Bringing technology to life" could describe any tech company. A visitor landing from search or an ad gets no outcome such as realistic voices or AI agents, so they have little reason to keep reading.

Fix: Replace the slogan with a claim the product can back up, for example "Lifelike AI voices for every product you build", and move "Bringing technology to life" to a brand tagline elsewhere.

2. AI summary does not match the headline

An AI reading the page summarises it as an AI voice platform, but the H1 says nothing about voice. The mismatch weakens how the page is indexed, quoted and understood by AI search tools.

Fix: Put the product category in the H1 itself, such as "AI voice generator and voice agents for every business", so the headline and the page summary agree.

3. No clear reason to choose this product

The page lists three product lines (ElevenCreative, ElevenAgents, ElevenAPI) but never says why ElevenLabs beats alternatives. Visitors who are not already sold have nothing to compare against.

Fix: Add one sentence under the H1 naming the edge, for example "Voices rated the most realistic in independent tests, in 90+ languages, with 75 ms latency", using figures the page already states.

What the elevenlabs.io homepage does well

The page gives a specific benefit in its meta text and body: "Access 17,500+ voices in 90+ languages", which is concrete and easy to verify.
The black "Sign up" button has strong contrast (20.5:1) and a 44 px height, so it stands out clearly from the white page and the secondary "Contact sales" button.
Logos of well-known customers such as Twilio, Stripe, Meta and Nvidia sit directly below the hero, giving strong social proof for enterprise visitors.

See the full free report for elevenlabs.io, with the desktop and mobile screenshots we judged →

How does your page compare to elevenlabs.io? Get the same score, 7 sub-scores and top 3 fixes for your landing page, free, in about a minute.

More AI startup landing page teardowns

See all of them, ranked, on the AI startup landing page examples page, or browse all 93 teardowns.