Landing page examples › AI › heygen.com
heygen.com homepage teardown: 74/100
HeyGen shows exceptional visual proof of avatar consistency, but buries vital trust proof and weakens the hero with vague subcopy and mobile banner clutter.
We ran heygen.com through PageCritic's landing page audit. It scored 74/100, #4 of the 9 AI startup landing page examples we scored (average 72) and #15 of all 70 homepages in our ranked list. Its strongest area is SEO basics (86), and its weakest is Mobile (64).
Audited on 2026-10-18 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and heygen.com didn't ask for this review. The page may have changed since.
Scores
| Area | heygen.com | AI average |
|---|---|---|
| Overall | 74 | 72 |
| Clarity | 72 | 71 |
| Value prop | 76 | 71 |
| CTA | 70 | 71 |
| Trust | 68 | 71 |
| Design | 82 | 82 |
| Mobile | 64 | 66 |
| SEO basics | 86 | 71 |
Top 3 issues, with fixes
1. Subheadline is poetic rather than descriptive
The subhead 'Be your best self, every time.' provides zero clarity on what the product actually does, how it works, or who it serves, missing the chance to explain Personal Avatars.
Fix: Replace it with the text from your meta description: 'Create clear, confident AI videos with your Personal Avatar—your face and voice, without filming every take.'
2. Mobile viewport is congested by three stacked header elements
On mobile, the App Store banner ('HeyGen Free — On the App Store'), navigation bar, and cyan announcement banner consume over 30% of the screen. The announcement text even clips and breaks awkwardly ('first voice mode! built to adapt to video.').
Fix: Suppress the App Store smart banner on initial mobile landing, and truncate or dismiss the announcement pill to give the H1 and video player instant prominence.
3. Stellar social proof is hidden below the fold
Your strongest conversion drivers—'4.8 / 5 from 1,000+ reviews G2', 'Forbes AI 50 Company', and 'Trusted by 85% of the Fortune 100'—are placed below the fold, leaving the hero without credibility backing.
Fix: Add a compact trust badge directly under the CTAs: '★ 4.8/5 on G2 | Trusted by 1M+ creators & 85% of the Fortune 100'.
What the heygen.com homepage does well
- The hero carousel visually proves avatar consistency by showing the identical presenter seamlessly across five realistic settings.
- The 'Sign up with Google' option provides low-friction social authentication immediately above the fold.
- The headline 'AI videos starring you, made in minutes' is concise, punchy, and instantly communicates the core concept.
See the full free report for heygen.com, with the desktop and mobile screenshots we judged →
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