Landing page examples › Ecommerce › gymshark.com
gymshark.com homepage teardown: 68/100
A high-fashion, high-drama aesthetic that converts on brand clout but loses first-time shoppers to intrusive cookie banners, weak CTA contrast, and a single-gender hero takeover.
We ran gymshark.com through PageCritic's landing page audit. It scored 68/100, #1 of the 9 ecommerce landing page examples we scored (average 62) and #41 of all 70 homepages in our ranked list. Its strongest area is Design (82), and its weakest is Mobile (54).
Audited on 2026-10-18 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and gymshark.com didn't ask for this review. The page may have changed since.
Scores
| Area | gymshark.com | Ecommerce average |
|---|---|---|
| Overall | 68 | 62 |
| Clarity | 72 | 64 |
| Value prop | 70 | 63 |
| CTA | 62 | 62 |
| Trust | 78 | 67 |
| Design | 82 | 73 |
| Mobile | 54 | 51 |
| SEO basics | 58 | 52 |
Top 3 issues, with fixes
1. Mobile cookie modal completely obliterates primary CTAs
On mobile viewports, the 'Cookies and Tracking Pixels' banner takes up more than 50% of the screen height, completely hiding the primary action buttons ('Shop the collection' / 'Shop new in') beneath the fold.
Fix: Switch to an unobtrusive bottom floating banner with a compact footprint and one-click accept, ensuring product CTAs remain immediately clickable.
2. Competing, low-contrast hero call-to-actions
'Shop the collection' (muted grey box) and 'Shop new in' (black outline box) blend into the dark video background and offer overlapping, ambiguous shopping paths without a clear primary conversion journey.
Fix: Choose a single high-contrast primary CTA (e.g. solid white with black text for 'Shop Adapt Solid') and pair it with gender-split segmenting buttons (e.g., 'Shop Women' vs. 'Shop Men').
3. Hero exclusively targets women, alienating Gymshark's massive male audience
The homepage headline 'A NEW ERA OF LIFTING SETS' and visual asset spotlight only the women's 'Adapt Solid' set, giving male visitors zero above-the-fold relevance despite 'Men' being half of Gymshark's core market.
Fix: Implement a split hero, dynamic gender toggle, or distinct segmented CTAs ('Shop Women' / 'Shop Men') directly in the hero fold.
What the gymshark.com homepage does well
- High-production visual branding that instantly conveys athletic grit and aspirational fitness culture.
- Clean, prominent top navigation with fast gender toggle ('Women', 'Men') and streamlined bag/account iconography.
- Effective urgency hooks in secondary modules highlighting specific drops ('Megan Thee Stallion Does Gym', 'Power Washed').
See the full free report for gymshark.com, with the desktop and mobile screenshots we judged →
More ecommerce landing page teardowns
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- awaytravel.com homepage: 68/100
- huel.com homepage: 64/100
- allbirds.com homepage: 58/100
- drinkolipop.com homepage: 58/100
See all of them, ranked, on the ecommerce landing page examples page, or browse all 84 teardowns.