gymshark.com homepage teardown: 53/100

Landing page examples › Ecommerce › gymshark.com

The hero leads with a brand slogan ("SOFTSENSE™") and a fabric description instead of saying what Gymshark sells, and a cookie banner covers the whole first screen.

We ran gymshark.com through PageCritic's landing page audit. It scored 53/100, #9 of the 9 ecommerce landing page examples we scored (average 61) and #77 of all 79 homepages in our ranked list. Its strongest area is Mobile (87), and its weakest is Clarity (35).

Audited on 2026-10-24 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and gymshark.com didn't ask for this review. The page may have changed since.

gymshark.com on desktop, as the audit saw it

Scores

Overall53 avg 61

Clarity35 avg 35

Value prop47 avg 49

CTA53 avg 68

Trust40 avg 61

Design50 avg 61

Mobile87 avg 92

Speed & SEO70 avg 70

Bar: gymshark.com. Tick: the Ecommerce average.

Top 3 issues, with fixes

1. Hero headline is a slogan, not a result

"SOFTSENSE™" with "Our new premium, super soft fabric that responds to your movement in the moment" names a material, not what the shopper gets, so a first-time visitor has no reason to stay.

Fix: Replace the hero with a headline that states the outcome, e.g. "Gym clothes that move with you", and put the SoftSense™ name in the subheadline or as a small eyebrow label.

2. No reason to pick Gymshark over others

The only differentiator on the first screen is an unsupported claim; "Since 2012, we've designed and created the workout clothes we want to wear" sits far below the fold, so the hero offers no reason to choose this brand.

Fix: Add a short line under the hero headline such as "Designed by lifters since 2012, tested in the weight room", placed directly above the buttons.

3. No social proof visible

Visitors arriving at a store page see no ratings, review counts or customer numbers, which leaves trust unestablished at the moment of first impression.

Fix: Add a rating or review line (for example star rating and review count from your reviews app) near the hero or the first product row.

What the gymshark.com homepage does well

The page offers specific, concrete offers: 15% off for email sign-up, free standard shipping over $75 and an extra 12% for students.
A clear primary action, "Shop the collection", is in the first screen on both desktop and phone.
The footer links to contact, about, privacy and terms, showing a real company behind the store.

See the full free report for gymshark.com, with the desktop and mobile screenshots we judged →

How does your page compare to gymshark.com? Get the same score, 7 sub-scores and top 3 fixes for your landing page, free, in about a minute.

More ecommerce landing page teardowns

See all of them, ranked, on the ecommerce landing page examples page, or browse all 93 teardowns.