heygen.com homepage teardown: 73/100

Landing page examples › AI › heygen.com

The headline is clear, but the first screen gives visitors five category tabs, a nav bar, and a Google sign-in pop-up, so the one main action ‘Get started for free’ gets lost.

We ran heygen.com through PageCritic's landing page audit. It scored 73/100, #4 of the 9 AI startup landing page examples we scored (average 70) and #24 of all 79 homepages in our ranked list. Its strongest area is Trust (100), and its weakest is Design (50).

Audited on 2026-10-24 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and heygen.com didn't ask for this review. The page may have changed since.

heygen.com on desktop, as the audit saw it

Scores

Overall73 avg 70

Clarity75 avg 52

Value prop53 avg 53

CTA53 avg 75

Trust100 avg 88

Design50 avg 61

Mobile87 avg 90

Speed & SEO90 avg 80

Bar: heygen.com. Tick: the AI average.

Top 3 issues, with fixes

1. No clear value proposition for the product

The headline 'AI videos starring you, made in minutes' names an outcome, but the subheadline 'Be your best self, every time.' is generic and says nothing about who it is or why it beats alternatives, so visitors can't tell what makes HeyGen different.

Fix: Replace the subheadline 'Be your best self, every time.' with a sentence that names the differentiator, e.g. 'Your face and voice in AI videos, from one script, without filming every video.' (the meta description already contains this idea).

2. Product category is guessable, not stated

The headline never says HeyGen is an AI video generator or avatar tool; the category has to be inferred from nav labels and tab names, which costs visitors a few seconds of uncertainty.

Fix: Add the category to the subheadline, e.g. 'HeyGen is an AI video generator: create videos with your personal avatar from a script.'

3. Too many competing buttons in the first screen

Eight distinct button labels, including the category tabs 'Social Content', 'Online Courses', 'Legal', 'Finance', 'Real Estate' and the video controls, split attention away from the one action the page needs.

Fix: Keep 'Get started for free' as the single primary action; reduce the tabs to a non-button carousel control or move them below the first screen so they don't read as calls to action.

What the heygen.com homepage does well

The headline 'AI videos starring you, made in minutes' states a concrete result in seven words and is set large at 60 px.
The page names a specific benefit with a time frame, 'Type your idea and click generate to get a finished video in minutes.'
Social proof sits high on the page with '4.8 / 5 from 1,000+ reviews G2' and 'Trusted by 85% of the Fortune 100', which gives credibility.

See the full free report for heygen.com, with the desktop and mobile screenshots we judged →

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