Landing page examples › SaaS › loom.com
loom.com homepage teardown: 71/100
A sleek, brand-recognized landing page burdened by a cliché headline, slow page load, and mobile viewports crowded out by banners and sign-in sheets.
We ran loom.com through PageCritic's landing page audit. It scored 71/100, #8 of the 11 SaaS landing page examples we scored (average 73) and #27 of all 70 homepages in our ranked list. Its strongest area is Design (82), and its weakest is Mobile (60).
Audited on 2026-10-18 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and loom.com didn't ask for this review. The page may have changed since.
Scores
| Area | loom.com | SaaS average |
|---|---|---|
| Overall | 71 | 73 |
| Clarity | 74 | 74 |
| Value prop | 68 | 75 |
| CTA | 78 | 73 |
| Trust | 70 | 79 |
| Design | 82 | 83 |
| Mobile | 60 | 65 |
| SEO basics | 75 | 72 |
Top 3 issues, with fixes
1. Cliché headline communicates zero product differentiation
'One video is worth a thousand words' is an overused idiom that doesn't say who the product is for, what it does, or why it's better than competitors like Zoom Clips or Vidyard.
Fix: Replace the idiom with a direct outcome-focused headline such as 'Say it with video. Skip the meeting.' or 'Record your screen and share in seconds.'
2. Mobile viewport is crushed between the top promo bar and Google prompt
On mobile, the blue Cursor announcement bar occupies ~20% of the top screen and the 'Sign in to Atlassian with Google' bottom sheet obscures the bottom third, leaving minimal room for the actual value proposition and video preview.
Fix: Suppress or delay the Google One-Tap prompt until the user taps 'Get Loom for free', and reduce the vertical padding of the announcement bar on mobile.
3. Zero trust or social proof above the fold
The strong social proof stat ('Millions of people across 400,000 companies choose Loom') is pushed well below the fold. First-time visitors see no customer logos, ratings, or adoption numbers before their first scroll.
Fix: Place a tight social proof strip directly below the hero buttons (e.g., 'Trusted by 22M+ users at 400,000+ companies' along with 4-5 recognizable logos).
What the loom.com homepage does well
- Clean, recognizable aesthetic with friendly typography and signature Atlassian blue accents.
- Frictionless CTA wording with 'Get Loom for free' clearly emphasizing zero cost upfront.
- Strong, scannable subheadline that quickly explains the core mechanic (record, share, AI-powered).
See the full free report for loom.com, with the desktop and mobile screenshots we judged →
More SaaS landing page teardowns
- supabase.com homepage: 82/100
- stripe.com homepage: 81/100
- plausible.io homepage: 78/100
- notion.com homepage: 76/100
- cal.com homepage: 76/100
- resend.com homepage: 76/100
See all of them, ranked, on the SaaS landing page examples page, or browse all 84 teardowns.