make.com homepage teardown: 75/100

Landing page examples › No-code › make.com

The headline is a bland slogan that names features rather than a result, and a cookie banner covers the entire first screen, so visitors can't read the value or act on it.

We ran www.make.com through PageCritic's landing page audit. It scored 75/100, #4 of the 11 no-code tool landing page examples we scored (average 71) and #21 of all 79 homepages in our ranked list. Its strongest area is Mobile (100), and its weakest is Value prop (47).

Audited on 2026-10-24 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and make.com didn't ask for this review. The page may have changed since.

make.com on desktop, as the audit saw it

Scores

Overall75 avg 71

Clarity55 avg 56

Value prop47 avg 51

CTA87 avg 72

Trust87 avg 81

Design80 avg 71

Mobile100 avg 88

Speed & SEO80 avg 86

Bar: make.com. Tick: the No-code average.

Top 3 issues, with fixes

1. Headline is a slogan, not a result

"Build and manage AI agents and automations in one visual landscape" describes the tool's category without saying what the visitor gets. A new visitor cannot tell what outcome Make delivers for them.

Fix: Rewrite the h1 to state a concrete outcome, e.g. name the time saved or the process automated, and move the "one visual landscape" wording into the subheadline.

2. No clear reason to choose Make

The first screen never explains why Make beats other automation tools. The subheadline "Connect any app, data source, or AI model" lists capabilities that many competitors also claim.

Fix: Add a differentiator to the subheadline under the h1, such as who it is best for or the one thing Make does better, in plain words.

3. Product category is guessable

The h1 never says "automation platform" or "no-code" in plain words, so visitors must infer what Make is from vague phrasing like "visual landscape".

Fix: Use the explicit category in the h1 or subheadline, e.g. "The no-code AI automation platform for teams", so the product is identified at a glance.

What the make.com homepage does well

The AI-generated summary matches the headline, so the page's core message reads consistently to people and machines.
The headline is set large at 60 px and is short enough to scan quickly in the hero.
The "Try it free" primary button sits in the first screen on both desktop and phone, so the main action is visible without scrolling.

See the full free report for make.com, with the desktop and mobile screenshots we judged →

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