Landing page examples › App › splitwise.com
splitwise.com homepage teardown: 62/100
Splitwise relies too heavily on abstract polygonal artwork instead of showing the actual product interface, while the mobile experience is trapped behind an aggressive app-install interstitial.
We ran www.splitwise.com through PageCritic's landing page audit. It scored 62/100, #7 of the 10 app landing page examples we scored (average 66) and #71 of all 80 homepages in our ranked list. Its strongest area is Clarity (78), and its weakest is Mobile (52).
Audited on 2026-10-18 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and splitwise.com didn't ask for this review. The page may have changed since.
Scores
| Area | splitwise.com | App average |
|---|---|---|
| Overall | 62 | 66 |
| Clarity | 78 | 70 |
| Value prop | 70 | 65 |
| CTA | 65 | 64 |
| Trust | 60 | 75 |
| Design | 58 | 78 |
| Mobile | 52 | 61 |
| SEO basics | 55 | 60 |
Top 3 issues, with fixes
1. Abstract illustration hides the actual product
The desktop hero displays a giant geometric polygon airplane instead of the Splitwise app UI, leaving first-time visitors unsure of how the app actually works or looks.
Fix: Replace the low-poly airplane illustration with an interactive or high-fidelity mockup of the mobile app showing a real group trip bill split.
2. Mobile visitor experience blocked by app interstitial
Mobile visitors do not see the landing page, features, or social proof at all; they are confronted with an app-download modal ('or continue to the Splitwise website'), creating instant bounce friction.
Fix: Allow mobile users to view the responsive landing page with sticky App Store/Google Play badges instead of gating the entire web view behind an interstitial screen.
3. Social proof and tier-one press mentions are buried at the bottom
Glowing praise from Financial Times, NY Times, and Business Insider is pushed below the fold, leaving the above-the-fold hero devoid of credibility.
Fix: Add a curated trust bar right under the hero headline or CTA with logos from NY Times and Financial Times alongside an App Store rating badge (e.g. '4.5 ★ over 100k+ reviews').
What the splitwise.com homepage does well
- Clean, uncluttered visual layout with generous whitespace and recognizable brand teal accents.
- Exceptional press quotes from top-tier publications (Financial Times, NY Times, Business Insider).
- Clear multi-platform callout indicating immediate availability on iPhone, Android, and web.
See the full free report for splitwise.com, with the desktop and mobile screenshots we judged →
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