Landing page examples › App › todoist.com
todoist.com homepage teardown: 76/100
A clean, highly credible hero section driven by massive social proof, but weakened by an overly abstract headline and an intrusive cookie banner obstructing UI previews.
We ran www.todoist.com through PageCritic's landing page audit. It scored 76/100, #2 of the 10 app landing page examples we scored (average 66) and #12 of all 80 homepages in our ranked list. Its strongest area is Trust (92), and its weakest is SEO basics (65).
Audited on 2026-10-18 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and todoist.com didn't ask for this review. The page may have changed since.
Scores
| Area | todoist.com | App average |
|---|---|---|
| Overall | 76 | 66 |
| Clarity | 72 | 70 |
| Value prop | 74 | 65 |
| CTA | 85 | 64 |
| Trust | 92 | 75 |
| Design | 82 | 78 |
| Mobile | 70 | 61 |
| SEO basics | 65 | 60 |
Top 3 issues, with fixes
1. Abstract headline lacks immediate product meaning
"Clarity, finally." relies entirely on the subheadline to explain what the product actually is or does, missing a chance to hook busy searchers immediately.
Fix: Pair an emotional benefit with the concrete mechanism, e.g., 'Organize your work and life. Clarity, finally.' or use the second H1 'The task system you’ll actually stick with'.
2. Massive cookie modal blocks product screenshots
The cookie preference popup renders over the bottom-right UI mockups on desktop and takes up over a third of the mobile screen above the fold, hurting first impressions.
Fix: Reconfigure the consent manager into a slim bottom banner or delay/reduce its footprint so it does not occlude key visual UI elements.
3. Competing top announcement banner introduces friction
'Get ready to turn thinking into doing. Meet Ramble' draws attention away from the core Todoist conversion path before the visitor even understands the main offer.
Fix: Suppress the Ramble promotional bar for unauthenticated first-time visitors or move it lower down the funnel.
What the todoist.com homepage does well
- Exceptional trust credentials with 347K+ 5-star ratings and press quotes from The Verge and PCMag visible near the fold.
- Crisp, recognizable brand identity with clean typography and strong primary button contrast.
- High-converting value proposition subcopy ('Join 50+ million professionals who simplify work and life with the world’s #1 to-do list app').
See the full free report for todoist.com, with the desktop and mobile screenshots we judged →
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