10 App Landing Page Examples, Scored and Critiqued

Looking at good app landing pages is useful, but "this looks nice" doesn't tell you why a page works or what it still gets wrong. So we ran 10 homepages from well-known consumer and productivity apps for iOS, Android and Mac through PageCritic, the same audit anyone can run for free, and published the results as they came out: the overall conversion score, 7 sub-scores, each page's biggest issue with a concrete fix, and one thing it does well.

Audited on 2026-10-18. Scores are an AI's opinion of conversion best practices, based on desktop and mobile screenshots plus the page's HTML. They aren't measured conversion rates, and these companies didn't ask for a review. Pages change often; each link below goes to the full free report with the screenshots we judged.

We left out calm.com and dayoneapp.com: both showed our browser a bot check instead of the real page, and scoring a challenge page would have been unfair.

The scores

What the patterns say

• Weakest area on average: SEO basics (60), then Mobile (61). Even apps with millions of downloads leave points on the table here.
• Strongest area: Design (78). Polished visuals are the norm for app sites. They don't make up for a vague headline or a buried call to action.
• Headlines are too vague. On 9 of 10 pages, the headline was one of the top 3 issues: it names a category or a slogan instead of saying what the product does and for whom.
• The product is hidden. On 4 of 10 pages, the first screen shows an illustration or nothing at all instead of the actual product.
• Mobile is an afterthought. On 4 of 10 pages, a mobile layout problem made the top 3: stacked heroes, wrapped badges or content pushed far down.
• The common fixes are cheap. Most top issues are copy and layout: a headline that says what the product does, a line of proof under the hero, a short note under the button. None of them needs a redesign.

Page by page

duolingo.com: 76/100

Duolingo relies heavily on brand equity with a hyper-minimal hero, but omits crucial context like '100% free', micro-commitment times, and proof of efficacy above the fold.

Top issue: Missing subheadline to clarify the proposition. The hero contains only an H1 ('The most fun way to learn languages, chess, and more!') and jumps straight into CTA buttons. First-time visitors do not learn that it is bite-sized, gamified, and completely free.

Suggested fix: Add a punchy 1-2 sentence subheadline directly under the H1: 'Build real-world speaking skills in just 5 minutes a day with bite-sized, science-backed lessons. 100% free.'

What works: Instantly recognizable, vibrant character illustrations and mascot Duo establish strong emotional connection.

Read the duolingo.com teardown (top 3 issues with fixes, scores vs. the category) → · free report with screenshots

todoist.com: 76/100

A clean, highly credible hero section driven by massive social proof, but weakened by an overly abstract headline and an intrusive cookie banner obstructing UI previews.

Top issue: Abstract headline lacks immediate product meaning. "Clarity, finally." relies entirely on the subheadline to explain what the product actually is or does, missing a chance to hook busy searchers immediately.

Suggested fix: Pair an emotional benefit with the concrete mechanism, e.g., 'Organize your work and life. Clarity, finally.' or use the second H1 'The task system you’ll actually stick with'.

What works: Exceptional trust credentials with 347K+ 5-star ratings and press quotes from The Verge and PCMag visible near the fold.

Read the todoist.com teardown (top 3 issues with fixes, scores vs. the category) → · free report with screenshots

hevyapp.com: 74/100

Exceptional social proof and crisp app mockups establish immediate trust, but a generic headline and lack of a desktop-to-phone handoff leak potential installs.

Top issue: Desktop visitors face high-friction store redirect dead-ends. Clicking 'Download on the App Store' or 'Get it on Google Play' on a desktop browser opens the web version of the app stores, forcing users to either abandon or manually search for Hevy on their phones.

Suggested fix: Add a prominent QR code modal or inline QR scan badge next to the store buttons on desktop with copy like 'Scan to download instantly on iOS & Android'.

What works: Phenomenal quantitative social proof: 17M+ athletes, 630K+ reviews, and a stellar 4.9 rating give an unshakeable sense of authority.

Read the hevyapp.com teardown (top 3 issues with fixes, scores vs. the category) → · free report with screenshots

bear.app: 68/100

Visually stunning and true to Apple's design language, but the hero section lacks a descriptive subheadline, hides its elite social proof, and relies on a passive App Store badge CTA.

Top issue: Missing hero subheadline explaining what Bear actually offers. The desktop and mobile screens show only 'Markdown notes you’ll love' followed immediately by device tabs and the App Store badge. The strong summary from your meta description ('Bear is a beautiful, powerfully simple Markdown note taking app to capture, write, and organize your life') is completely invisible above the fold.

Suggested fix: Add a 1-2 sentence subheadline directly below the H1 explaining what makes Bear distinct: native Apple speed, nested tags, iCloud privacy, and distraction-free writing.

What works: Pristine, distraction-free aesthetic that mirrors Apple's native Human Interface Guidelines.

Read the bear.app teardown (top 3 issues with fixes, scores vs. the category) → · free report with screenshots

flexibits.com: 68/100

Fantastical conceals its award-winning calendar interface behind decorative colored shapes and a cliché headline, missing the immediate visual proof users need.

Top issue: Abstract decorative shapes replace actual product UI above the fold. The hero flanks the copy with empty, rounded gradient squares instead of showing the actual calendar interface. Productivity software converts on interface clarity; hiding the UI forces users to scroll just to see what they are buying.

Suggested fix: Replace the decorative background tiles with an interactive or static mockup showing Fantastical's multi-calendar view with natural language parsing in action.

What works: The subheadline clearly addresses a painful user problem ('Say goodbye to double-bookings and missed updates').

Read the flexibits.com teardown (top 3 issues with fixes, scores vs. the category) → · free report with screenshots

strava.com: 62/100

Strava relies too heavily on existing brand awareness, using an abstract headline and an aggressive cookie modal that completely chokes out the mobile value proposition.

Top issue: Massive cookie consent overlay blocks 70%+ of mobile above-the-fold content. On mobile, the dark 'This website uses cookies' banner covers almost the entire screen above the fold, pushing core messaging and onboarding below the scroll line.

Suggested fix: Reconfigure the consent management platform (Cookiebot) to use a bottom slim banner or floating badge on mobile so the hero title and app install CTA remain immediately legible.

What works: Immediate one-click SSO options (Google and Apple) drastically lower signup friction on desktop.

Read the strava.com teardown (top 3 issues with fixes, scores vs. the category) → · free report with screenshots

splitwise.com: 62/100

Splitwise relies too heavily on abstract polygonal artwork instead of showing the actual product interface, while the mobile experience is trapped behind an aggressive app-install interstitial.

Top issue: Abstract illustration hides the actual product. The desktop hero displays a giant geometric polygon airplane instead of the Splitwise app UI, leaving first-time visitors unsure of how the app actually works or looks.

Suggested fix: Replace the low-poly airplane illustration with an interactive or high-fidelity mockup of the mobile app showing a real group trip bill split.

What works: Clean, uncluttered visual layout with generous whitespace and recognizable brand teal accents.

Read the splitwise.com teardown (top 3 issues with fixes, scores vs. the category) → · free report with screenshots

citymapper.com: 61/100

Citymapper relies heavily on brand recognition with a generic tagline and a split conversion goal between web trip planning and mobile app downloads.

Top issue: Mobile cookie modal blocks primary journey action. On mobile viewports, the GDPR consent banner covers the lower half of the screen, completely obscuring the 'GO' button and bottom inputs in the journey planner card.

Suggested fix: Use a less intrusive bottom-sheet consent banner or defer display so the primary interaction card ('Get Me Somewhere' / 'GO') remains unobstructed.

What works: Instantly recognizable brand identity featuring the signature green mascot and clean color palette.

Read the citymapper.com teardown (top 3 issues with fixes, scores vs. the category) → · free report with screenshots

culturedcode.com: 58/100

Cultured Code relies entirely on brand prestige, leaving the hero section without a primary download CTA, UI preview, or mention of its Apple exclusivity.

Top issue: No conversion CTA above the fold. The only interactive element ATF is a text link reading 'Watch Introduction Video'. Visitors ready to try or buy must scroll past multiple folds to find platform pricing or App Store links.

Suggested fix: Add dual primary CTAs ATF: a high-contrast 'Try Free on Mac' button alongside an 'App Store' download button.

What works: Minimalist aesthetic and typography perfectly match Apple's native design sensibilities.

Read the culturedcode.com teardown (top 3 issues with fixes, scores vs. the category) → · free report with screenshots

tiimoapp.com: 54/100

Exceptional social proof ('Apple App of the Year') and purpose-built neurodivergent features are buried behind an aggressive full-screen cookie wall and a vague hero headline.

Top issue: Aggressive cookie modal creates instant bounce friction. On desktop, the 'You control your data' modal dims 100% of the screen. On mobile, it consumes over 60% of the viewport and collides with the bottom mobile app smart banner, forcing users to make privacy decisions before reading a single line of value.

Suggested fix: Switch to a bottom-anchored, non-blocking cookie drawer that leaves the hero headline, value proposition, and primary CTA clearly visible and clickable.

What works: Phenomenal high-tier social proof with the 'Apple App of the Year 2025' achievement displayed right at the top.

Read the tiimoapp.com teardown (top 3 issues with fixes, scores vs. the category) → · free report with screenshots

Use these lessons on your own page

See all 80 homepages in one list: landing page examples, scored and ranked, or browse all 94 teardowns. See also, scored the same way: SaaS landing page examples (Stripe, Linear, Notion and more); indie hacker landing page examples (Tally, Carrd, Nomad List and more); AI startup landing page examples (Cursor, ElevenLabs, HeyGen and more); developer tool landing page examples (Sentry, Netlify, Raycast and more); ecommerce landing page examples (Allbirds, Glossier, Gymshark and more); SaaS pricing page examples (Notion, Slack, Figma and more); B2B landing page examples (Ramp, Brex, Intercom and more) and no-code tool landing page examples (Framer, Squarespace, Bubble and more).

Start with the first screen: what belongs above the fold. Then test your headline in the free headline analyzer and your button text in the CTA checker, and check how you look in Google with the meta tag checker. For a full pass, work through the 30-point landing page checklist.