wix.com homepage teardown: 71/100

Landing page examples › No-code › wix.com

The hero leads with a slogan, "Create your future on the leading website builder", and never says who the product is for or what the visitor gets, while a Google sign-in sheet covers the phone screen.

We ran www.wix.com through PageCritic's landing page audit. It scored 71/100, #5 of the 11 no-code tool landing page examples we scored (average 71) and #32 of all 79 homepages in our ranked list. Its strongest area is Mobile (100), and its weakest is Value prop (47).

Audited on 2026-10-24 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and wix.com didn't ask for this review. The page may have changed since.

Scores

Overall71 avg 71

Clarity50 avg 56

Value prop47 avg 51

CTA80 avg 72

Trust87 avg 81

Design60 avg 71

Mobile100 avg 88

Speed & SEO80 avg 86

Bar: wix.com. Tick: the No-code average.

Top 3 issues, with fixes

1. No audience named

Nothing in the hero says who Wix is for; the subheadline "Wix Harmony is where you create a site that means business" is product jargon, so a freelancer, shop owner or artist can't tell quickly that this is for them.

Fix: Name the buyer in the hero, e.g. change the subheadline to "A free website builder for small businesses, creators and portfolios, with AI that builds your first version in minutes."

2. Headline is a slogan, not a result

"Create your future on the leading website builder" promises a vague feeling and claims a leadership position; it doesn't say what the visitor will have at the end.

Fix: Replace the H1 with an outcome, such as "Build and launch your website in minutes, free", and move "leading" claims into proof lower down.

3. No reason to pick Wix

The first screen never explains why Wix over Squarespace, WordPress or a template builder; visitors see a category claim and a button, so the choice feels generic.

Fix: Add one differentiator line under the H1, such as AI that builds a site from a prompt plus drag-and-drop editing, using words already on the page ("describe what you want... watch it instantly take shape").

What the wix.com homepage does well

The H1 and the Wix logo make it clear this is a website builder, so the category is never in doubt.
The black "Get Started" button at 54 px tall has 21:1 contrast against the pale hero background, so it is easy to spot.
"Start for free. No credit card required." sits right under the main button and removes the fear of committing.

See the full free report for wix.com, with the desktop and mobile screenshots we judged →

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