bear.app homepage teardown: 63/100

Landing page examples › App › bear.app

The hero is clean and readable, but its only action is a small App Store badge, and the headline 'Markdown notes you’ll love' names no concrete result, so a visitor has little reason to click.

We ran bear.app through PageCritic's landing page audit. It scored 63/100, #5 of the 10 app landing page examples we scored (average 62) and #61 of all 79 homepages in our ranked list. Its strongest area is Design (100), and its weakest is CTA (0).

Audited on 2026-10-24 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and bear.app didn't ask for this review. The page may have changed since.

bear.app on desktop, as the audit saw it

Scores

Overall63 avg 62

Clarity60 avg 46

Value prop40 avg 43

CTA0 avg 47

Trust67 avg 70

Design100 avg 73

Mobile100 avg 86

Speed & SEO100 avg 82

Bar: bear.app. Tick: the App average.

Top 3 issues, with fixes

1. Headline is a slogan, not a result

'Markdown notes you’ll love' describes the product category with a vague feeling. It does not say what the user gets, such as faster capture or organized writing, so the visitor has to read further to understand the value.

Fix: Rewrite the h1 to state the outcome, for example 'Write, organize and find your notes in one fast Markdown app', and keep 'on Mac, iPhone & iPad' as the subheadline.

2. No reason to choose Bear over other notes apps

The only differentiator on the first screen is the vague claim that Bear 'is still as good as it gets', which is a quote buried far below. Visitors comparing notes apps see nothing specific that sets Bear apart above the fold.

Fix: Put a concrete differentiator under the headline, such as 'Private, encrypted notes with native Markdown, tags and iCloud sync', and surface it in the hero rather than the testimonials.

3. No button in the first screen

The first screen has no clickable call to action. The only download control is an image, so the main action is not clearly presented as a button.

Fix: Add a real button under the headline, styled as a solid colored element such as 'Try Bear free for 7 days', and link it to the App Store or the pricing section.

What the bear.app homepage does well

The h1 'Markdown notes you’ll love on Mac, iPhone & iPad' states plainly that this is a Markdown notes app and which platforms it runs on.
The headline is short at 9 words and set at 51 px, so it is the most prominent element on the desktop first screen.
The line 'A 7 day free trial, then $2.99/month' removes the risk of trying the app, which is a strong reassurance for paid software.

See the full free report for bear.app, with the desktop and mobile screenshots we judged →

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