duolingo.com homepage teardown: 57/100

Landing page examples › App › duolingo.com

Duolingo's first screen is a clean, fast, trustworthy shell, but its headline 'The most fun way to learn languages, chess, and more!' is a slogan that never says who the product is for or what the visitor gets, and the primary button is a bare 'GET STARTED'.

We ran www.duolingo.com through PageCritic's landing page audit. It scored 57/100, #7 of the 10 app landing page examples we scored (average 62) and #71 of all 79 homepages in our ranked list. Its strongest area is Speed & SEO (90), and its weakest is Value prop (33).

Audited on 2026-10-24 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and duolingo.com didn't ask for this review. The page may have changed since.

duolingo.com on desktop, as the audit saw it

Scores

Overall57 avg 62

Clarity35 avg 46

Value prop33 avg 43

CTA60 avg 47

Trust60 avg 70

Design70 avg 73

Mobile73 avg 86

Speed & SEO90 avg 82

Bar: duolingo.com. Tick: the App average.

Top 3 issues, with fixes

1. No audience named in the hero

The headline and buttons never say who this is for (beginners, travelers, students, English test takers). A visitor who is not sure they fit will hesitate before tapping.

Fix: Name the audience in the hero, for example add a subheadline under the headline: 'Free courses for adults and kids learning Spanish, French, and more, at your own pace.' Keep the headline as is or add a clear audience line directly beneath it.

2. Headline is a slogan, not a result

'The most fun way to learn languages' describes a mood and a superlative, not an outcome. Visitors cannot tell what they will be able to do after using it.

Fix: Rewrite the headline to state a result, such as 'Learn a language in 5 minutes a day', and move 'fun' into the supporting line.

3. No reason to choose this one

Nothing on the first screen separates Duolingo from other language apps, so a visitor comparing options has no reason to pick it here.

Fix: Add a differentiator line under the headline, such as the science-backed claim already on the page ('research shows that it works'), or the free tier, placed above the buttons.

What the duolingo.com homepage does well

The headline is 10 words at 32 px, short and large enough to be the first thing read on desktop and phone.
A primary button sits right beside the headline on desktop and in the first phone screen, so the action is visible without scrolling.
Contact, about, privacy, and terms links are all present, so visitors can see a real company behind the product.

See the full free report for duolingo.com, with the desktop and mobile screenshots we judged →

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