Landing page examples › Pricing page › notion.com

notion.com pricing page teardown: 74/100

A clean, brand-consistent pricing table whose bifurcated structure ('Essentials' vs 'The AI workspace') adds cognitive overhead and obscures billing frequency details.

We ran www.notion.com/pricing through PageCritic's landing page audit. It scored 74/100, #2 of the 14 SaaS pricing page examples we scored (average 69). Its strongest area is Design (85), and its weakest is Mobile (68).

Audited on 2026-10-18 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and notion.com didn't ask for this review. The page may have changed since.

Scores

Area	notion.com	Pricing page average
Overall	74	69
Clarity	72	70
Value prop	78	71
CTA	69	65
Trust	82	75
Design	85	77
Mobile	68	60
SEO basics	70	73

Top 3 issues, with fixes

1. Bifurcated card grouping fragments tier comparison

Grouping Free and Plus under 'Essentials for staying organized.' and Business and Enterprise under 'The AI workspace for work that matters.' breaks standard 4-column horizontal scanning and creates artificial product bifurcation rather than clear plan progression.

Fix: Standardize all 4 plans into unified parallel tier cards with a single shared header row, using badges (like the current 'Recommended' badge on Business) to guide user tier selection.

2. Generic and ambiguous CTA wording ('Get started')

Plus and Business both use 'Get started' while Free uses 'Sign up' and header uses 'Get Notion free'. Users do not know if clicking 'Get started' triggers an immediate credit card checkout, a 14-day trial, or a free team workspace creation.

Fix: Specify the trial or checkout commitment on each CTA button (e.g., 'Start 14-day Business trial' or 'Upgrade to Plus').

3. Unclear billing cadence under the annual discount toggle

When 'Pay yearly' is selected, the cards show '$10 per member / month' and '$20 per member / month' without explicitly stating 'billed annually ($120/yr)' beside the rate, causing friction at checkout when users face lump-sum annual billing.

Fix: Add an explicit billing explainer under the price tag, e.g., 'billed annually ($120/seat/yr)' when 'Pay yearly' is active.

What the notion.com pricing page does well

Strong enterprise social proof directly below the desktop H1 featuring market leaders (OpenAI, Figma, Volvo, Ramp, Cursor).
Clear 'Recommended' highlight badge on the Business tier directing traffic toward the optimal revenue plan.
Interactive monthly vs yearly toggle with clearly visible incentive copy ('Save up to 20% with yearly').

See the full free report for notion.com, with the desktop and mobile screenshots we judged →

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