Landing page examples › App › strava.com
strava.com homepage teardown: 62/100
Strava relies too heavily on existing brand awareness, using an abstract headline and an aggressive cookie modal that completely chokes out the mobile value proposition.
We ran www.strava.com through PageCritic's landing page audit. It scored 62/100, #6 of the 10 app landing page examples we scored (average 66) and #70 of all 80 homepages in our ranked list. Its strongest area is Trust (85), and its weakest is Mobile (42).
Audited on 2026-10-18 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and strava.com didn't ask for this review. The page may have changed since.
Scores
| Area | strava.com | App average |
|---|---|---|
| Overall | 62 | 66 |
| Clarity | 60 | 70 |
| Value prop | 68 | 65 |
| CTA | 65 | 64 |
| Trust | 85 | 75 |
| Design | 72 | 78 |
| Mobile | 42 | 61 |
| SEO basics | 50 | 60 |
Top 3 issues, with fixes
1. Massive cookie consent overlay blocks 70%+ of mobile above-the-fold content
On mobile, the dark 'This website uses cookies' banner covers almost the entire screen above the fold, pushing core messaging and onboarding below the scroll line.
Fix: Reconfigure the consent management platform (Cookiebot) to use a bottom slim banner or floating badge on mobile so the hero title and app install CTA remain immediately legible.
2. Hero headline 'Community-Powered Motivation' is generic and benefit-vague
The H1 focuses on corporate brand sentiment rather than what the product actually does (GPS tracking, multi-sport analytics, route discovery, and social competition).
Fix: Rewrite the H1 to tie the core utility to the community aspect, such as 'Track Your Runs & Rides. Connect With 100M+ Athletes.'
3. Technical SEO degradation with triplicate H1 tags and slow load time
The DOM contains three identical H1 tags ('Community-Powered Motivation'), missing Open Graph image, 30 images lacking alt text, and a slow initial load of 4.75 seconds.
Fix: Consolidate to a single semantic H1, compress hero image assets to lower the 4.7s load time, add an og:image tag, and add descriptive alt tags to app UI screenshots.
What the strava.com homepage does well
- Immediate one-click SSO options (Google and Apple) drastically lower signup friction on desktop.
- Strong lifestyle photography combined with real hardware mockups (iPhone and Apple Watch) provides instant context on device compatibility.
- The 100 million user proof point establishes immediate category dominance and network effect appeal.
See the full free report for strava.com, with the desktop and mobile screenshots we judged →
More app landing page teardowns
- duolingo.com homepage: 76/100
- todoist.com homepage: 76/100
- hevyapp.com homepage: 74/100
- bear.app homepage: 68/100
- flexibits.com homepage: 68/100
- splitwise.com homepage: 62/100
See all of them, ranked, on the app landing page examples page, or browse all 94 teardowns.