Landing page examples › Pricing page › framer.com
framer.com pricing page teardown: 71/100
A visually slick pricing table hindered by CTAs cut off at the fold, an uncommunicated annual discount incentive, and an intrusive cookie banner blocking primary actions.
We ran www.framer.com/pricing through PageCritic's landing page audit. It scored 71/100, #7 of the 14 SaaS pricing page examples we scored (average 69). Its strongest area is Design (85), and its weakest is Trust (64).
Audited on 2026-10-18 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and framer.com didn't ask for this review. The page may have changed since.
Scores
| Area | framer.com | Pricing page average |
|---|---|---|
| Overall | 71 | 69 |
| Clarity | 76 | 70 |
| Value prop | 72 | 71 |
| CTA | 66 | 65 |
| Trust | 64 | 75 |
| Design | 85 | 77 |
| Mobile | 65 | 60 |
| SEO basics | 82 | 73 |
Top 3 issues, with fixes
1. Primary plan CTA buttons are sliced off below the desktop fold
On a standard 1080p desktop viewport, the cards run so tall (due to line items and the AI credits dropdown) that 'Start with Pro', 'Start with Basic', and 'Start for Free' are clipped at the bottom margin, forcing users to scroll just to click.
Fix: Move CTA buttons directly underneath the monthly pricing and tier description, above the feature checklists, so every decision card has an instantly clickable action above 700px.
2. Yearly billing toggle lacks a visible savings badge or incentive
The toggle simply reads 'Yearly billing' with an active blue switch. Users are given no explicit cognitive reward (e.g., 'Save 20%' or '2 months free') next to the toggle, reducing annual commitment conversions.
Fix: Add an accented badge directly beside 'Yearly billing' reading 'Save up to 20%' and show strikethrough monthly prices ($15 -> $10) on the cards.
3. Cookie banner obstructs Free tier CTA and card content
The high-contrast white cookie modal sits anchored bottom-left, completely occluding the bottom half of the Free card and partially obscuring 'Start for Free' on desktop, while monopolizing mobile viewport space.
Fix: Reconfigure the consent notice to a slim, low-profile bottom bar or dismissible minimal prompt that does not overlap tier cards.
What the framer.com pricing page does well
- The bold, high-contrast electric blue on the Pro CTA button instantly directs eye flow to the highest-margin plan.
- The dark, minimalist design aesthetic matches Framer's premium design-tool brand authority.
- Clear separation between Free, Basic, Pro, and Enterprise target profiles ('Creative personal sites' vs. 'Growing professional sites').
See the full free report for framer.com, with the desktop and mobile screenshots we judged →
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