Landing page examples › Pricing page › hubspot.com

hubspot.com pricing page teardown: 58/100

A cluttered, banner-heavy viewport pushes primary conversion buttons completely below the fold and creates intense cognitive overload through complex multi-variable pricing tiers.

We ran www.hubspot.com/pricing/marketing through PageCritic's landing page audit. It scored 58/100, #14 of the 14 SaaS pricing page examples we scored (average 69). Its strongest area is SEO basics (85), and its weakest is Mobile (44).

Audited on 2026-10-18 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and hubspot.com didn't ask for this review. The page may have changed since.

Scores

Area	hubspot.com	Pricing page average
Overall	58	69
Clarity	55	70
Value prop	62	71
CTA	48	65
Trust	70	75
Design	52	77
Mobile	44	60
SEO basics	85	73

Top 3 issues, with fixes

1. Primary CTAs are pushed below the fold on both desktop and mobile

On desktop and mobile above-the-fold views, not a single plan CTA button ('Get started free', 'Buy now', 'Talk to Sales') is visible because the promotional banner, hero spacing, and card headers push them out of sight.

Fix: Position the tier action buttons directly under the monthly price block (above the feature checklists and billing period toggles) so buyers can act immediately.

2. Intrusive cookie banner and promo block dominate the first screen

The top cookie consent banner occupies over 35% of the desktop viewport and over 50% of mobile, while the 'Save up to 65% on Starter' banner further pushes down the core pricing grid.

Fix: Switch to a compact bottom-docked cookie banner and collapse the 65% Starter promotion into an unobtrusive badge directly on the Starter card.

3. Extreme price cliff between Starter ($7/mo) and Professional ($800/mo) without clear ROI bridge

The jump from $7/mo/seat to $800/mo is an alarming 114x leap. Coupled with hidden asterisks ('required, one-time Professional Onboarding for a fee of $3,000'), it triggers immediate sticker shock and churn for growing teams.

Fix: Add an explicit 'Who is this for?' team-size anchor and ROI metric to the Pro card, while surfacing transparent onboarding justification rather than burying mandatory fees in fine print.

What the hubspot.com pricing page does well

Clear price anchoring with '$0/mo' and 'No credit card required' on the Free tier eliminates sign-up friction for entry-level users.
Highlighting 'BEST VALUE' tags on annual plans effectively encourages annual upfront commitments.
Clean visual hierarchy inside each tier card with explicit inclusions (e.g., 'Free tools with increased limits, plus remove HubSpot branding').

See the full free report for hubspot.com, with the desktop and mobile screenshots we judged →

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