hubspot.com pricing page teardown: 59/100

Landing page examples › Pricing page › hubspot.com

The hero is just the label "Marketing Hub" under a cookie banner and a sales-chat popup, so visitors see four plan columns and a dozen buttons before any reason to choose HubSpot.

We ran www.hubspot.com/pricing/marketing through PageCritic's landing page audit. It scored 59/100, #13 of the 14 SaaS pricing page examples we scored (average 67). Its strongest area is Mobile (93), and its weakest is Value prop (40).

Audited on 2026-10-24 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and hubspot.com didn't ask for this review. The page may have changed since.

hubspot.com on desktop, as the audit saw it

Scores

Overall59 avg 67

Clarity55 avg 45

Value prop40 avg 55

CTA47 avg 66

Trust60 avg 70

Design40 avg 72

Mobile93 avg 92

Speed & SEO80 avg 86

Bar: hubspot.com. Tick: the Pricing page average.

Top 3 issues, with fixes

1. No reason to buy in the first screen

The only value line is the promo banner "Save up to 65% on Starter", which is a discount for one tier, not why a marketer should pick HubSpot Marketing Hub.

Fix: Replace the top-of-page promo as the lead message with a benefit statement such as "Turn website visitors into customers, with email, automation and reporting in one place", and move the Starter discount into a secondary line.

2. No customer logos or ratings above the fold

Visitors comparing paid tiers from $800/mo have no peer evidence on the first screen, so the price feels unsupported.

Fix: Add a row of recognizable customer logos or a short rating line (for example a G2 score) directly under the "Generate leads and automate marketing that drives growth" subheadline.

3. Headline doesn't say what the product is

"Marketing Hub" is a product name, and the explanation "Generate leads and automate marketing that drives growth" sits in smaller grey text, so the purpose is only guessable.

Fix: Make the subheadline a clear statement such as "Marketing software to generate leads, automate email and measure campaigns" and set it closer to the H1.

What the hubspot.com pricing page does well

The offer is clear on the first screen: "Starts at $7/mo/seat" and "Free for up to 2 users. No credit card required." give a concrete price and risk-free starting point.
A visible "Buy Now" button sits in the first screen on both desktop and phone, so there is a clear purchase path from the start.
Contact, about, privacy and terms pages are all linked, so the company behind the pricing is easy to verify.

See the full free report for hubspot.com, with the desktop and mobile screenshots we judged →

How does your page compare to hubspot.com? Get the same score, 7 sub-scores and top 3 fixes for your landing page, free, in about a minute.

More SaaS pricing page teardowns

See all of them, ranked, on the SaaS pricing page examples page, or browse all 93 teardowns.