Landing page examples › Pricing page › linear.app

linear.app pricing page teardown: 76/100

Sleek and unmistakably Linear, but the bare hero and unexplained proprietary feature names force buyers to guess which tier actually fits their team.

We ran linear.app/pricing through PageCritic's landing page audit. It scored 76/100, #1 of the 14 SaaS pricing page examples we scored (average 69). Its strongest area is Design (92), and its weakest is Trust (70).

Audited on 2026-10-18 from desktop and mobile screenshots plus the page's HTML. The scores are an AI's opinion of conversion best practices, not measured conversion rates, and linear.app didn't ask for this review. The page may have changed since.

Scores

Area	linear.app	Pricing page average
Overall	76	69
Clarity	74	70
Value prop	72	71
CTA	78	65
Trust	70	75
Design	92	77
Mobile	72	60
SEO basics	75	73

Top 3 issues, with fixes

1. Bare hero lacks a value proposition and audience segmentation

The top of the page consists solely of the word 'Pricing' with no subhead explaining the product's core advantage, refund policy, trial terms, or guidance on who each tier is for.

Fix: Add a subheadline beneath 'Pricing': 'Flexible plans built for fast-moving product teams. Start free with your whole team, upgrade when you scale.'

2. Disjointed annual billing toggles without savings callouts

Basic and Business have separate 'Billed yearly' toggles instead of a unified global toggle at the top, and neither displays the actual savings percentage (e.g., 'Save 20%').

Fix: Elevate billing frequency to a single, centered toggle above the grid (Monthly vs. Annual) with a prominent badge: 'Pay annually & save 20%'.

3. Unexplained proprietary feature jargon on the pricing cards

Tier bullet points list terms like 'Loops', 'Linear Asks', 'Agent platform', and 'Triage Intelligence' with zero contextual definitions or hover tooltips.

Fix: Add subtle info tooltips (?) next to proprietary feature names on hover/tap to explain their concrete workflows without forcing users to leave the page.

What the linear.app pricing page does well

Exceptional visual aesthetics with dark mode styling, polished typography, and clean contrast on the recommended tier.
Generous Free tier with 'Unlimited members' prominently highlighted right at the top of the feature list.
Clear visual prominence for the 'Business' tier using a high-contrast white button to anchor the buyer's eye.

See the full free report for linear.app, with the desktop and mobile screenshots we judged →

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