9 AI Startup Landing Page Examples, Scored

Looking at good ai startup landing pages is useful, but "this looks nice" doesn't tell you why a page works or what it still gets wrong. So we ran 9 homepages from well-known AI startups through PageCritic, the same audit anyone can run for free, and published the results as they came out: the overall conversion score, 7 sub-scores, each page's biggest issue with a concrete fix, and one thing it does well.

Audited on 2026-10-24. Scores are an AI's opinion of conversion best practices, based on desktop and mobile screenshots plus the page's HTML. They aren't measured conversion rates, and these companies didn't ask for a review. Pages change often; each link below goes to the full free report with the screenshots we judged.

We left out perplexity.ai, lovable.dev and gamma.app, which showed our browser a Cloudflare bot check instead of the page, and otter.ai, whose hero had not rendered when we took the screenshot. Scoring those captures would have been unfair.

How does your page compare? Get the same score, sub-scores and top 3 fixes for your landing page, free, in about a minute.

The scores

#	Page	Score	Clarity	Value prop	CTA	Trust	Design	Mobile	Speed & SEO
1	synthesia.io	86	70	100	100	100	50	93	80
2	jasper.ai	77	55	80	100	87	60	80	80
3	descript.com	75	50	53	87	87	90	93	80
4	heygen.com	73	75	53	53	100	50	87	90
5	fireflies.ai	71	45	40	73	100	70	93	90
6	elevenlabs.io	68	35	67	67	87	60	87	90
7	cursor.com	66	65	27	67	73	60	93	80
8	runwayml.com	64	35	33	73	87	80	87	70
9	replicate.com	54	40	20	53	73	30	100	60
	Average	70	52	53	75	88	61	90	80

All scores are out of 100. The last row is the AI Startup average, the tick every page is measured against on its teardown.

What the patterns say

Weakest area on average: Clarity (52), then Value prop (53). Even well-funded AI companies leave points on the table here.
Strongest area: Mobile (90). Slick visuals and demos are standard in AI. They don't make up for a vague headline or a buried call to action.
Headlines are too vague. On 6 of 9 pages, the headline was one of the top 3 issues: it names a category or a slogan instead of saying what the product does and for whom.
The common fixes are cheap. Most top issues are copy and layout: a headline that says what the product does, a line of proof under the hero, a short note under the button. None of them needs a redesign.

Page by page

synthesia.io

The hero says what Synthesia is and has a strong CTA, but the headline names a category rather than a result or an audience, and a banner plus a navigation bar of 15 links crowd the first screen.

Top issue: No audience named in the hero.The first screen says 'AI Video and Avatar platform for business' and 'Trusted by 90% of the Fortune 100', but never says which roles or teams (L&D, sales, HR) the product is for, so visitors must scroll to find out if it fits them.
Fix: Name a buyer in the subheadline, e.g. change 'Create studio-quality videos with AI avatars and voiceovers in 140+ languages.' to 'For L&D, HR and sales teams: create studio-quality training and sales videos with AI avatars in 140+ languages.'
What works: The H1 'AI Video and Avatar platform for business' states plainly what the product is, so a visitor knows within seconds that this is an AI video tool.

Full teardown →Free report with screenshots →

jasper.ai

The headline "Put AI agents to work for marketing" names the category but not the result, and a cookie banner covers the first screen, so visitors have to dig to learn what Jasper delivers.

Top issue: Headline is a guessable category label."Put AI agents to work for marketing" could describe dozens of tools, so a visitor cannot tell from the headline alone what Jasper actually does for them.
Fix: Name the product and the job in plain words, for example "Jasper: AI agents that run your marketing content end to end", and keep the subheadline to explain the platform.
What works: The headline is short (7 words) and set large at 77 px, so it is the first thing the eye reaches.

Full teardown →Free report with screenshots →

descript.com

The hero headline "AI-editing for every kind of video" is a generic category claim, and the first screen never says who Descript is for or what result the visitor gets.

Top issue: No audience named on the first screen.The page only names who uses it (marketing, sales, support, CEO) far down the page, so a visitor scanning the hero cannot tell whether this tool is meant for podcasters, marketers or educators.
Fix: Add a short audience line above or below the headline, e.g. "For podcasters, marketers and teams who make video", placed directly under the h1 "AI-editing for every kind of video".
What works: The eyebrow "AI VIDEO EDITOR" and the h1 make it immediately clear this is a video editing product.

Full teardown →Free report with screenshots →

heygen.com

The headline is clear, but the first screen gives visitors five category tabs, a nav bar, and a Google sign-in pop-up, so the one main action ‘Get started for free’ gets lost.

Top issue: No clear value proposition for the product.The headline 'AI videos starring you, made in minutes' names an outcome, but the subheadline 'Be your best self, every time.' is generic and says nothing about who it is or why it beats alternatives, so visitors can't tell what makes HeyGen different.
Fix: Replace the subheadline 'Be your best self, every time.' with a sentence that names the differentiator, e.g. 'Your face and voice in AI videos, from one script, without filming every video.' (the meta description already contains this idea).
What works: The headline 'AI videos starring you, made in minutes' states a concrete result in seven words and is set large at 60 px.

Full teardown →Free report with screenshots →

fireflies.ai

The headline "The #1 AI Assistant For Your Meetings" names a category with an unprovable superlative and no audience or outcome, while a cookie banner, a Google sign-in pop-up and a purple notification bar crowd the first screen.

Top issue: No audience named in the hero.Nothing in the headline or subheadline says who this is for (sales, recruiting, founders, teams), so a visitor cannot tell within seconds whether it fits them.
Fix: Name the buyer in the subheadline, e.g. change "Transcribe, summarize, search, and analyze all your team conversations." to "For sales, recruiting and product teams: transcribe, summarize and search every meeting automatically."
What works: The headline "The #1 AI Assistant For Your Meetings" is short at 7 words and set large at 40 px, so it is the first thing read.

Full teardown →Free report with screenshots →

elevenlabs.io

The hero says "Bringing technology to life", a slogan that names no product, outcome or buyer, so visitors must scroll past 24 links and a voice-sample carousel to learn what ElevenLabs sells.

Top issue: Headline is a slogan, not a result."Bringing technology to life" could describe any tech company. A visitor landing from search or an ad gets no outcome such as realistic voices or AI agents, so they have little reason to keep reading.
Fix: Replace the slogan with a claim the product can back up, for example "Lifelike AI voices for every product you build", and move "Bringing technology to life" to a brand tagline elsewhere.
What works: The page gives a specific benefit in its meta text and body: "Access 17,500+ voices in 90+ languages", which is concrete and easy to verify.

Full teardown →Free report with screenshots →

cursor.com

The headline names a category but no outcome, and the first screen splits attention between a Linux download, a demo request and a cookie banner covering the hero demo.

Top issue: Audience never named.The headline and subheadline never say who Cursor is for (developers, engineering teams, enterprises), so visitors cannot quickly tell whether this is for them.
Fix: Add an audience line under the headline, e.g. "Cursor is your coding agent for building ambitious software" followed by "For engineering teams shipping production code with AI agents in the IDE, terminal and Slack."
What works: The headline "Cursor is your coding agent for building ambitious software." says plainly what the product is in one sentence.

Full teardown →Free report with screenshots →

runwayml.com

The hero headline "Intelligent tools for scaling content and teams." is a slogan that names no product, result or buyer, so visitors cannot tell what Runway sells without reading further.

Top issue: Headline is a slogan, not a result."Intelligent tools for scaling content and teams" promises no outcome a visitor can picture, so it does little to earn the next line of reading.
Fix: Lead with the concrete result, for example "Generate and edit video, images and audio in one workspace", and move the scaling language into the subheadline.
What works: The headline is short at 7 words and set at 55 px, so it is prominent on desktop.

Full teardown →Free report with screenshots →

replicate.com

The hero shows the product in a developer-only code snippet, yet the headline 'Run AI with an API.' and the subhead never say who it's for or what outcome the visitor gets, and the first screen is crowded with 21 clickable items.

Top issue: No audience named in the hero.The visitor cannot tell whether this is for developers, ML engineers, or product teams. The only audience cue is the code block, which is easy to miss and ambiguous to non-developers.
Fix: Name the audience in the subheadline, e.g. replace 'Run and fine-tune models. Deploy custom models. All with one line of code.' with wording such as 'For developers shipping AI features: run, fine-tune and deploy models with one line of code.'
What works: The black 'Get started for free' button sits directly under the headline in the first screen and is the first thing the eye lands on after the text.

Full teardown →Free report with screenshots →

Use these lessons on your own page

See all 80 homepages in one list: landing page examples, scored and ranked, or browse all 94 teardowns.

Other categories, scored the same way:

SaaS: Stripe, Linear, Notion Indie: Tally, Carrd, Nomad List Dev tools: Sentry, Netlify, Raycast Ecommerce: Allbirds, Glossier, Gymshark Pricing pages: Notion, Slack, Figma B2B: Ramp, Brex, Intercom No-code: Framer, Squarespace, Bubble Apps: Duolingo, Strava, Todoist

Start with the first screen: what belongs above the fold. Then test your headline in the free headline analyzer and your button text in the CTA checker, and check how you look in Google with the meta tag checker. For a full pass, work through the 30-point landing page checklist.

Get your page scored the same way.
Free score, 7 sub-scores and your top 3 issues, with desktop and mobile screenshots. The full report (all issues ranked by impact, headline and CTA rewrites, quick wins) is $5.