10 App Landing Page Examples, Scored

The hero leads with a slogan ("Give Your Calendar Superpowers") and never says who Fantastical is for, so the one-line promise is hard to act on even though the product is clearly identified.

Top issue

No audience named in the hero.The hero offers "Unify all of your calendars – work and personal" but never says who it is for. Visitors who don't already juggle work and personal calendars have no reason to see themselves in it, and the "Start for Free" click feels less relevant.

Fix

Name the audience in the subheadline, for example "Fantastical is the calendar app for people juggling work, family and side projects." Keep the existing sentence as supporting detail.

What works

The Fantastical icon and wordmark sit right under the nav and the subheadline says "Unify all of your calendars", so the visitor knows at once what the product is.

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The headline "Log Workouts / Get Stronger / Stay Motivated" names features and slogans, while the only concrete promise is buried as "The #1 workout tracker", so visitors never learn what they gain.

Top issue

No clear value proposition above the fold.The only claim near the buttons is "The #1 workout tracker. Loved by 17+ million athletes.", which describes the app's popularity, not what the athlete gets. A visitor can't tell why Hevy beats a notes app in the first few seconds.

Fix

Replace the generic tagline with an outcome, e.g. "Know exactly what to lift next time" or "See every workout you've improved on", and keep the 17 million figure as proof underneath.

What works

The subheadline "Hevy is a free workout tracker for iOS and Android" states what the product is in one line.

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The hero headline "The task system you’ll actually stick with" is a slogan that never says who Todoist is for or what result the buyer gets, and the cookie banner covers a quarter of the first screen.

Top issue

No audience named in the hero.Nothing in the first screen says whether Todoist is for individuals, teams, or businesses. The nav offers "Personal" and "Business" but the hero doesn't pick one, so visitors have to hunt for their own fit.

Fix

Name the audience in the subheadline, for example "Task management for individuals and teams who need work to get done on time", replacing "Capture tasks from anywhere and put routines on repeat."

What works

The headline is short (7 words) and set large at 55 px, so it is the first thing the eye reads.

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The headline promises a feeling ('less stress') for trips, but the page never says what Splitwise does in concrete terms or why it beats alternatives, and on a phone the sign-up path disappears entirely.

Top issue

No specific benefit named.'Less stress when sharing expenses on trips' is emotional and vague; a visitor cannot tell what they get in measurable terms like no more IOU chasing or automatic balances.

Fix

Replace the hero with a concrete outcome, e.g. make the subheadline state the result: "Everyone sees who owes who, and settles up in a tap."

What works

The headline 'Less stress when sharing expenses on trips.' states a result the visitor wants, not a feature.

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The hero is clean and readable, but its only action is a small App Store badge, and the headline 'Markdown notes you’ll love' names no concrete result, so a visitor has little reason to click.

Top issue

Headline is a slogan, not a result.'Markdown notes you’ll love' describes the product category with a vague feeling. It does not say what the user gets, such as faster capture or organized writing, so the visitor has to read further to understand the value.

Fix

Rewrite the h1 to state the outcome, for example 'Write, organize and find your notes in one fast Markdown app', and keep 'on Mac, iPhone & iPad' as the subheadline.

What works

The h1 'Markdown notes you’ll love on Mac, iPhone & iPad' states plainly that this is a Markdown notes app and which platforms it runs on.

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The first screen is a cookie consent dialog that hides the entire Tiimo pitch, so visitors see "You control your data" and no product, offer, or action.

Top issue

No visible audience on first screen.The only visible copy is a cookie notice, so a visitor cannot tell whether this planner is for them, and the neurodivergent focus only appears further down the page.

Fix

Once the banner is out of the way, the hero should name the audience directly, e.g. a subline like "Visual daily planning for ADHD, autistic and neurodivergent people" in place of the hidden generic line.

What works

Pricing is stated clearly in the FAQ: a free version and a 7-day free trial of Tiimo Pro are both named.

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Duolingo's first screen is a clean, fast, trustworthy shell, but its headline 'The most fun way to learn languages, chess, and more!' is a slogan that never says who the product is for or what the visitor gets, and the primary button is a bare 'GET STARTED'.

Top issue

No audience named in the hero.The headline and buttons never say who this is for (beginners, travelers, students, English test takers). A visitor who is not sure they fit will hesitate before tapping.

Fix

Name the audience in the hero, for example add a subheadline under the headline: 'Free courses for adults and kids learning Spanish, French, and more, at your own pace.' Keep the headline as is or add a clear audience line directly beneath it.

What works

The headline is 10 words at 32 px, short and large enough to be the first thing read on desktop and phone.

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The hero headline "Community-Powered Motivation" is a slogan that never says what Strava is or what you get, and a cookie banner covers half the first screen while the three sign-up buttons compete with the app-store and nav links.

Top issue

Headline is a slogan, not a result."Community-Powered Motivation" names a value but no outcome, so a visitor cannot tell what they will achieve by signing up.

Fix

Replace the h1 with a result-led line such as "Track your runs and rides, and share them with your crew" and keep the slogan as a smaller eyebrow if the brand needs it.

What works

The headline is short, 32 px and centred in the white panel, so it is the first text the eye reads.

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The first screen is a big logo, a 23-word product description and one blue text link, with no clear promise of what the visitor gets and no real call to action.

Top issue

No audience named.Nothing on the first screen says who Things is for, so a visitor cannot tell whether a personal task manager fits their work or life.

Fix

Add a short subheadline under the logo that names the reader, for example "For busy professionals and students who juggle projects on Mac, iPhone and iPad."

What works

The description states plainly what the product is: "Things is the award-winning personal task manager that helps you plan your day".

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Citymapper's hero says "Making Cities Usable", a slogan that never tells a first-time visitor it is a journey planner, so the real product sits under a generic brand line.

Top issue

No stated audience.Nothing on the first screen says who the planner is for (commuters, visitors, daily riders), so visitors cannot tell whether it fits them.

Fix

Add a subheadline under the h1 naming the audience, e.g. "The journey planner for commuters and visitors in London and 400+ cities".

What works

The h1 "Making Cities Usable" is short, large and prominent at 44 px, so it is read first.

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