79 Landing Page Examples, Scored and Ranked

Galleries of landing page examples show you what looks good. They don't tell you what converts or what each page still gets wrong. So we ran 79 homepages from 8 kinds of companies through PageCritic, the same audit anyone can run for free, and ranked them. Every page gets an overall conversion score and 7 sub-scores, and each name links to its full free report with the screenshots we judged.

Audited in 2026-10. Scores are an AI's opinion of conversion best practices, based on desktop and mobile screenshots plus the page's HTML. They aren't measured conversion rates, and these companies didn't ask for a review. Pages change often.

Where would your page rank? Get the same score, sub-scores and top 3 fixes for your landing page, free, in about a minute.

The short version

Scores ran from 51–88, average 68. The top three: plausible.io (88), synthesia.io (86), usefathom.com (85). No page scored 90+, and every one had at least three fixable issues.
Weakest area overall: Clarity (49), then Value prop (53). Strongest: Mobile (90). Good design is common, but it doesn't make up for a vague headline or a buried call to action.
Headlines are too vague. On 63 of 79 pages (80%), the headline was one of the top 3 issues: it names a category or a slogan instead of saying what the product does and for whom.
The call to action needs work. On 10 of 79 pages (13%), the primary button had a top-3 issue: weak copy, poor contrast, too many choices, or no reassurance (free trial, no card, cancel anytime) next to it.

The ten best, as our browser saw them

Every page here is a real screenshot from the audit, taken on a 1440px desktop. Each links to its teardown.

plausible.io on desktop, as the audit saw it — plausible.io88 out of 100

synthesia.io on desktop, as the audit saw it — synthesia.io86 out of 100

usefathom.com on desktop, as the audit saw it — usefathom.com85 out of 100

zendesk.com on desktop, as the audit saw it — zendesk.com81 out of 100

buttondown.com on desktop, as the audit saw it — buttondown.com80 out of 100

tally.so on desktop, as the audit saw it — tally.so79 out of 100

supabase.com on desktop, as the audit saw it — supabase.com78 out of 100

transistor.fm on desktop, as the audit saw it — transistor.fm78 out of 100

jasper.ai on desktop, as the audit saw it — jasper.ai77 out of 100

neon.tech on desktop, as the audit saw it — neon.tech77 out of 100

The full ranking

#	Page	Category	Score	Clarity	Value prop	CTA	Trust	Design	Mobile	Speed & SEO
1	plausible.io	SaaS	88	70	80	100	87	100	100	90
2	synthesia.io	AI	86	70	100	100	100	50	93	80
3	usefathom.com	Indie	85	60	87	80	100	80	100	100
4	zendesk.com	B2B	81	80	67	87	87	80	87	80
5	buttondown.com	Indie	80	45	80	87	100	80	87	100
6	tally.so	Indie	79	60	47	93	87	100	100	80
7	supabase.com	SaaS	78	70	60	73	87	70	93	100
8	transistor.fm	Indie	78	60	40	100	100	80	93	80
9	jasper.ai	AI	77	55	80	100	87	60	80	80
10	neon.tech	Dev tool	77	55	60	87	87	70	100	90
11	rippling.com	B2B	77	60	80	73	80	80	93	80
12	deel.com	B2B	76	35	80	80	100	50	100	100
13	softr.io	No-code	76	65	73	53	87	80	100	80
14	typeform.com	No-code	76	55	93	87	87	60	73	80
15	cal.com	SaaS	75	60	67	60	100	80	80	90
16	resend.com	SaaS	75	70	67	80	67	70	93	80
17	senja.io	Indie	75	45	53	87	100	90	87	80
18	descript.com	AI	75	50	53	87	87	90	93	80
19	render.com	Dev tool	75	35	80	100	87	70	93	70
20	glideapps.com	No-code	75	80	53	73	73	70	87	90
21	make.com	No-code	75	55	47	87	87	80	100	80
22	sentry.io	Dev tool	74	80	47	80	67	80	87	80
23	intercom.com	B2B	74	50	73	87	100	50	80	80
24	heygen.com	AI	73	75	53	53	100	50	87	90
25	brex.com	B2B	73	35	53	87	87	90	93	90
26	flexibits.com	App	73	50	53	87	87	80	87	80
27	hevyapp.com	App	73	70	40	67	100	80	80	80
28	notion.com	SaaS	72	45	53	80	80	80	100	80
29	stripe.com	SaaS	71	60	47	73	67	80	93	90
30	fireflies.ai	AI	71	45	40	73	100	70	93	90
31	huel.com	Ecommerce	71	35	73	93	87	50	100	60
32	wix.com	No-code	71	50	47	80	87	60	100	80
33	raycast.com	Dev tool	70	35	27	93	87	90	93	90
34	warp.dev	Dev tool	70	45	67	60	100	70	80	80
35	monday.com	B2B	70	55	40	67	100	60	93	80
36	jotform.com	No-code	70	40	53	67	87	80	87	100
37	loom.com	SaaS	69	50	33	73	87	70	100	80
38	tailscale.com	Dev tool	69	45	80	60	87	40	87	90
39	mailchimp.com	B2B	69	60	87	20	100	40	93	80
40	adalo.com	No-code	69	60	40	67	80	70	80	100
41	flutterflow.io	No-code	69	35	33	87	87	70	93	100
42	elevenlabs.io	AI	68	35	67	67	87	60	87	90
43	framer.com	No-code	68	60	33	67	67	80	93	90
44	todoist.com	App	68	25	67	87	87	60	87	80
45	typefully.com	Indie	67	70	53	20	93	50	93	90
46	bubble.io	No-code	67	80	67	53	73	50	67	70
47	cursor.com	AI	66	65	27	67	73	60	93	80
48	bombas.com	Ecommerce	66	55	53	67	73	80	80	60
49	vercel.com	SaaS	65	45	33	67	80	60	93	90
50	calendly.com	SaaS	65	35	40	73	87	50	100	80
51	asana.com	B2B	65	45	67	47	67	70	93	80
52	splitwise.com	App	65	65	20	73	53	70	87	100
53	bannerbear.com	Indie	64	45	47	53	73	70	93	80
54	runwayml.com	AI	64	35	33	73	87	80	87	70
55	clerk.com	Dev tool	64	45	53	60	87	70	60	90
56	brooklinen.com	Ecommerce	64	35	47	67	87	50	100	70
57	ramp.com	B2B	64	25	53	53	87	80	100	70
58	carrd.co	Indie	63	30	40	80	53	100	87	80
59	netlify.com	Dev tool	63	35	47	53	93	50	87	90
60	docusign.com	B2B	63	25	47	60	100	80	100	40
61	bear.app	App	63	60	40	0	67	100	100	100
62	squarespace.com	No-code	62	35	27	73	73	80	87	80
63	posthog.com	SaaS	61	45	47	67	73	60	67	80
64	retool.com	Dev tool	61	35	20	60	87	60	87	100
65	liquiddeath.com	Ecommerce	60	35	53	67	53	60	87	80
66	allbirds.com	Ecommerce	59	40	20	80	40	90	87	80
67	drinkolipop.com	Ecommerce	59	25	60	60	60	60	93	70
68	awaytravel.com	Ecommerce	58	25	33	67	67	50	100	80
69	tiimoapp.com	App	58	40	60	0	73	80	100	70
70	mercury.com	B2B	57	25	80	7	87	60	87	70
71	duolingo.com	App	57	35	33	60	60	70	73	90
72	linear.app	SaaS	56	50	33	33	53	70	87	80
73	strava.com	App	56	45	33	67	53	30	87	80
74	glossier.com	Ecommerce	55	30	53	60	40	60	93	60
75	replicate.com	AI	54	40	20	53	73	30	100	60
76	nomadlist.com	Indie	53	70	47	7	40	70	73	70
77	gymshark.com	Ecommerce	53	35	47	53	40	50	87	70
78	culturedcode.com	App	52	30	47	0	67	90	80	80
79	citymapper.com	App	51	35	40	33	53	70	80	60
	Average		68	49	53	67	80	69	90	82

By category

Each category has its own page with every page's biggest issue, the suggested fix and what it does well.

Category	Pages	Avg score	Best	Weakest area
SaaS	11	70	plausible.io (88)	Value prop (51)
Indie	9	72	usefathom.com (85)	Clarity (54)
AI	9	70	synthesia.io (86)	Clarity (52)
Dev tool	9	69	neon.tech (77)	Clarity (46)
Ecommerce	9	61	huel.com (71)	Clarity (35)
B2B	11	70	zendesk.com (81)	Clarity (45)
No-code	11	71	softr.io (76)	Value prop (51)
App	10	62	flexibits.com (73)	Value prop (43)

We also scored 14 SaaS pricing pages (Linear, Notion, Slack, Figma and more). They're a different kind of page, so they aren't in this ranking.

Use these lessons on your own page

Start with the first screen: what belongs above the fold. Then test your headline in the free headline analyzer and your button text in the CTA checker, and check how you look in Google with the meta tag checker. For a full pass, work through the 30-point landing page checklist or the list of common landing page mistakes.

Get your page scored the same way.
Free score, 7 sub-scores and your top 3 issues, with desktop and mobile screenshots. The full report (all issues ranked by impact, headline and CTA rewrites, quick wins) is $5.